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"e-book Publishing Checklist"
By Milana Leshinsky, Sat Dec 10th
E-books are the latest craze on the Internet. Why? Because theyare easy to produce, free to deliver, and can create anunlimited income if marketed correctly and consistently. You can write an e-book about anything! As long as people arewilling to pay for that information, it will sell. It is also agreat way to self-publish fiction without spending a fortune onprint publishing. How do you get started? Follow this handy checklist:
Choosing a Topic ~~~~~~~~~~~~~~~~ - Create an inventory of your skills - Narrow down that list tothe topics you are passionate about - Choose the topic that mostlikely to have a wide and growing audience Define your Target Market ~~~~~~~~~~~~~~~~~~~~~~~~~~~ - Find your competitors using search engines - List someproblems and challenges your target customers might face - Thinkof 4-5 possible titles for your e-book - Get other people'sopinions on each title - Post your titles on relevant forums tosee which one people like best (try) The Ultimate Goal ~~~~~~~~~~~~~~~~~~ Decide what you want to accomplish writing this e-book: - Use it as an introductory product to a high-end product orservice (has to be of high quality and reasonable price, and youmust have the back-end ready) - Make it your primary product for your business (should be adecent size e-book, with many extras, possibly a consultationincluded, can be mid-to-high price) - Generate quick profits by selling reprint rights to thise-book (topic must be able to support a large audience and beunique from your competition) - Use it as a lead generation tool (has to be free, enticing,and still have useful information) Content Brainstorm ~~~~~~~~~~~~~~~~~~~~~ - Decide on the final topic and title for your e-book - Writedown everything you know about the subject - Organize your listinto sections, putting related points together - Build yourtable of contents, with chapters and sections within chapters Write Your E-Book ~~~~~~~~~~~~~~~~~~~ - Use your text editor or word
processing program to write yourbook - Spell check and re-read your book to ensure good flow -Send it to your friends to read and ask for their testimonials Design and Assemble ~~~~~~~~~~~~~~~~ - Choose an e-book compiler (list of most popular compilers:) - Findgood images for the interior of your e-book (try) - Put all the files and pagestogether and compile into an e-book Build a Web Site To Sell Your E-Book~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ - Put a web site together (get a free start-up guide at) - Set up anonline payment system to accept credit cards on your web site -Password-protect your e-book files - Write a sales copy - textfor your web site - Add bonuses, guarantee, list benefits ofyour e-book Design an E-Book Cover ~~~~~~~~~~~~~~~~~~~~ - Do not underestimate the power of a good book cover. A greatlooking e-cover is known to increase sales 300% for many authors- Decide if you want to create your own e-cover or hire aprofessional designer - If you think you are going to write morethan 1 e-book, and want to save money, get the brand new eCoverGenerator program which will create your book covers in minutes:() Time to Promote ~~~~~~~~~~~~~~~~~ Depending on what your "Ultimate Goal" is, your marketingmethods may vary. - Create a free demo (or a free chapter) of your e-book andallow your visitors download it & give away to others - Set upan autoresponder to follow-up with them later to upsell yourback-end product or service - Write articles, place classifiedads, submit to search engines, start a newsletter, etc. For more e-book resources such as compilers, online paymentsystems, idea generation tools and e-book promotion, visit theE-book Resources athttp://www.mycoachingwebsite.com/ebook_resources.html About the author:Milana Leshinsky is a full time web developer and the author oftwo e-books: "Create Your First Busines Web Site in 10 days" and"65 Instant Web Design Answers".http://www.firstbusinesswebsite.comhttp://www.instantwebanswers.com
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